Orlen Deutschland GmbH has received positive reception from German citizens. With 606 petrol stations in operation, the company ranks sixth among the largest German petrol station operators, covering six percent of the market.
A comprehensive rebranding is currently in progress with the goal of operating around 100 locations in the country by early 2024. Similarly, an ambitious brand strategy is currently being pursued with the slogan “Moving More Together” with the goal of co-branding Orlen and star in the medium to long term.
The strength of the brand in the German market was confirmed by a survey conducted in Germany with 1,100 participants. According to the survey, 41% of respondents were familiar with the brand.
Source : Petrol Plaza